This is the brand identity and app design I developed for Alosalmuerzos, a group of food critics who celebrate and document Valencia's traditional lunch culture. The project focused on creating a cohesive visual system that would resonate with both casual diners and food enthusiasts.
The project included:
· A clean, straightforward visual identity using yellow and black as primary colors;
· Social media templates that highlight food photography and key messages;
· A mobile app interface designed to help users find and review local restaurants, navigate to nearby lunch spots, save their favorite locations or share photos and experiences.
The result is a practical and appealing brand system that helps Alosalmuerzos connect with their audience while documenting Valencia's rich lunch culture.
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The core of the identity is a simple yet meaningful logo that combines the letter 'A' with the shape of a bread loaf, representing the foundation of every Valencian lunch. Building on this concept, I created logo variations inspired by popular local sandwiches (chivito, blanco y negro, almussafes), allowing the brand to showcase the diversity of local cuisine.
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