Working with SVFH, a scientific association in Valencia's healthcare sector, I developed comprehensive visual identities for their professional events during 2021-2023. The project encompassed branding, graphic design, and social media assets for multiple high-profile events, including the SVFH Congress and specialized medical conferences.
All designs respected medical context while introducing fresh, engaging visual elements, what contributed to strengthening SVFH's position as a leading voice in hospital pharmacy practice.
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For this online event, I designed materials featuring a raised fist symbol. This graphic represented both a common exercise for managing Rheumatoid Arthritis as well as a symbol of patient empowerment. I supported this with an expressive color palette of turquoise and purple, creating a professional aesthetic suitable for the webinar's medical content.
Developing the visual system for the Clinical Cases of Rare Diseases webinar series, I desinged a zebra-pattern typography that references the medical community's axiom about rare diseases. The use of monochromatic palette effectively balanced complex medical information with accessible visual presentation.
Developing a visual identity for the SVFH Congress, my goal was to strengthen the event's recognition by maintaining a cohesive visual style, similar color palette, and layout structure for each edition. This approach contrasted with the previous practice of having completely distinct designs for each congress edition.
