Spainity is Spain's marketplace for local products, created to support and showcase Spanish manufacturers and artisans. The project began with a unique design challenge: how to represent both an e-commerce platform and Spanish cultural identity in a single brand.

The logo solution emerged from combining a shopping cart with Spain's geographical outline - a simple yet meaningful fusion that tells the brand's story at a glance. While one co-founder initially hesitated about using a shopping cart symbol, seeing it integrated with Spain's silhouette helped demonstrate how this combination could set Spainity apart in the e-commerce space.

The visual identity draws from Spain's national colors, red and yellow, using them thoughtfully to create a connection with local audiences. This color choice helps reinforce the brand's mission of supporting Spanish businesses while keeping the design contemporary and clean.

The project scope included developing the complete branding system: website graphics, social media assets, and promotional materials. I also contributed to refreshing their website design, focusing on improving navigation and organization while maintaining brand consistency. The goal was to create an intuitive platform that would make discovering Spanish products easier for customers.

Throughout the process, every design decision aimed to balance digital functionality with cultural authenticity, helping Spainity showcase the quality and diversity of Spanish products.

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